Franchise convenience chain, 7-Eleven, is supporting a major Melbourne CBD environmental initiative by stocking new Australian safety standard approved bike helmets for $5.

On 31 May, 2010, Melbourne launched its Bike Share scheme, with ten train stations hosting 100 low cost bikes for the public to use on short trips.

As of 13 October, 30 7-Eleven stores, each located in close proximity to Melbourne Bike Share stations, are encouraging people to take part in the scheme by selling helmets for $5. The franchise is also offering a $3 refund to those who return their helmet to the store for recycling once they’ve finished riding.

7-Eleven makes every effort to stock what you want, where and when you want it, said Julie Laycock, head of marketing at 7-Eleven. Just as you might pick up your bottle of water, sunscreen and snacks for your picnic, now you can pick up a helmet for a bike ride along some of Melbourne’s scenic parks.

The general response to the Bike Share program has been positive and we’re really looking forward to facilitating use by making helmets freely available at a reasonable cost, Laycock said.

This partnership between 7-Eleven, RACV, Vic Roads and Alta Bicycle Share is a logical one and we’re delighted to be participating in this exciting project.