The latest Beard Papa cream puff outlet has opened in Melbourne at Westfield Southland.

Pacific Retail manages the brand in Australia and national marketing manager Scott Phillipson said We’re over the moon about opening our first Melbourne store in Westfield Southland. We have very little direct competition and a terrific range of delicious freshly made cream puffs and desserts. A fresh design for the treat-based franchise will be introduced in 2010. New franchisee and operator Katsu Ishikawa said The new look Beard Papa store design and colours are a great move for our brand.