Australian-based Boutique Fitness Studios is heading to New Zealand, launching three fitness franchises from the stable of brands owned by US company Xponential Fitness.

The three fitness brands – indoor cycling franchise CycleBar, wellness concept StretchLab and the boxing-inspired fitness chain Rumble–  have all been set up in Australia by Boutique Fitness Studios, a joint-venture master franchise operation group led by Matt Gordin and several stakeholders, including former AFL player Tory Dickson and professional cricketer James Pattinson.

The firm’s goal is to provide entrepreneurs with manageable, scalable and high-return franchise entry points into the wellness industry.

So far in the last 12 months Boutique Fitness Studios has secured 37 franchise studio territories around Australia, with a further six confirmed to roll out across New Zealand in 2022.

CEO, Matt Gordin said “This is the chance for entrepreneurs in New Zealand to open franchises in one of the most attractive, growing markets.”

Gordin points out the success lies in a growing worldwide focus on wellness and a premium product but emphasises the importance of innovation.

“We’ve invested in automated IT systems, procedures and local area marketing strategies. This means we start selling memberships months before launch, which gives franchise partners security and confidence in owning a sustainable, profitable business before doors even open,” he said.