Cold Rock’s Gungahlin franchise has had the most successful opening week of any store within the group’s history.

On 27 November the ice cream franchise opened its first store in the ACT at the G-Gungahlin shopping centre. More than 2,500 people walked through the doors on the opening day and some 8,000 customers tried out the sweet treats throughout the opening week.

A lot of people love Cold Rock and couldn’t wait for it to finally come to Canberra, and those who didn’t know about Cold Rock are now hooked, said Guy Randell, who along with Jeanette Pangallo, is franchisee of the Gungahlin store.

We’ve given out 4,000 loyalty cards already. It’s been very exciting to bring Cold Rock to the ACT and we’re delighted there has been such a positive response, he said.

Stan Gordon, executive chairman of Cold Rock, attributed the store’s success to the hard work of its franchisees and to the new and improved ice cream now being made under licence by Norgen Vaas.

Radio advertising was used to drive awareness and hype about the opening day and they built a local Facebook fan following and constantly updated and engaged with the group over the opening days, he said.

They also understood the importance of embracing existing Cold Rock marketing material and listened to and followed the franchisor’s advice and procedures. Gungahlin is a great example of the types of outcomes we aim to achieve across all our stores.