The Franchised Food Company has appointed a marketing manager to boost the presence of its three brands Cold Rock Ice Creamery, Mr Whippy and Pretzel World. Renee Gialanze has more than nine years marketing experience, including four years as marketing manager at national restaurant franchise La Porchetta and a year and a half as entertainment marketing executive at Crown Casino.

A 12 month marketing plan includes setting up new FFCo, Mr Whippy and Pretzel World websites, and revamping the existing Cold Rock site.

“The unique selling point of Cold Rock Ice Creamery is the excitement of adding inclusions to your favourite ice cream flavour, which really appeals to Generation Y and Z who are searching for things that are innovative and unique,” she said. “The new Cold Rock website will reflect that feeling and all websites should be online soon.

“I will also focus on streamlining and better organising our marketing so we have an exceptional brand image, acquire high profile spots on television and radio and ensure local area markets deliver a strong and consistent message.”

FFCo acquired Cold Rock last year.