Joshua Nicholls was just 22 when he started Platinum Electrical Contractors in 2001; by 2006 his business had grown more than 1200 per cent.

In 2008, he started franchising and now, with four franchisees successfully established, he’s looking for more licensed electricians with passion, enthusiasm, vision, stability and the desire to make a difference.

It took Nicholls two years to develop a world-class franchise system suitable for national expansion. Now we provide an opportunity for electricians to build a business that allows them to be off the tools and managing their own electrical business, he says. Our ideal franchisees are ambitious, licensed electricians who want to grow their business to at least three or four vans.

Nicholls grew his own business to 30 employees in five years and sees no reason why a franchisee shouldn’t do it even faster.

They start day one with all the systems and procedures and tricks of the trade in place, he says. I had to develop them as I went along.

Franchisees also benefit from the publicity surrounding Nicholls’ personal achievements, which include a number of prestigious business awards. Another strong selling point is that Platinum Electrical is a certified ISO9001 quality endorsed company.

Certification requires compulsory auditing every nine months to ensure our company still adheres to quality practice, he says. It assures our customers that our commitment to quality is not a one off event but a culture that will continue to grow and develop.