The Michel’s Patisserie chain has opened its first ‘store of the future’ in Lilydale, Victoria and the result has been an initial boost in sales.

Coffee and cake franchise Michel’s Patisserie is currently recruiting a new batch of franchisees to invest in more than 50 sites, both new and existing, across the country.

Michel’s Patisserie franchises across Australia will be selling Pink Ribbon cupcakes as part of the National Breast Cancer Foundation’s (NBCF) Pink Ribbon campaign.

Shane and Leah Forde own the Michel’s Patisserie in Carousel, Western Australia.

The Michel’s Patisserie franchise has launched an advertising and marketing campaign to promote its award winning coffee blend and launch a new range of European-influenced coffees.

Australian coffee and cake specialist Michel’s Patisserie is driving national expansion with a new marketing program which will serve up some interesting offers to customers, according to head of strategy at Michel’s Patisserie, Gary Alford.

The National Breast Cancer Foundation’s Pink Ribbon campaign is getting a sweet boost thanks to the Pink Ribbon Cupcakes on sale at Michel’s Patisserie this month.