An adaptive, innovative franchise model: Jamaica Blue

Sarah Stowe

Have you at some point considered leaving your job to pursue your dream of working for yourself? It can be daunting with so much to consider. To start from scratch in creating a brand and cafŽ business requires: significant finance, knowledge and experience, establishment of business systems, as well as research and diligence.
 
So that’s why many people choose to join a franchise, where there is an established brand, systems to follow and guidelines for the business.
 
You want to invest in a business that benefits from all that a franchise network has to offer – but you’re looking for something with a streak of independence.
 
The team at Jamaica Blue has developed a successful franchise cafŽ network which acts local and independent yet has the support and backing of a network. 
 
If you’re a coffee lover, a people person and have a thirst to work for yourself Jamaica Blue is the brand that will grow beside you and help you every step of the way. We are always evolving our brand with contemporary store designs, in-store innovations and refreshing the menu to provide customers with the best experience.
 
So why else is Jamaica Blue different to other coffee franchises? Well, no two menus are the same, and this is one aspect where franchisees get to really add their own personal touch – – deciding on what food and beverages they think will suit their market’s demographic with the help of Jamaica Blue’s skilled operations team. 
 
At Jamaica Blue we are always thinking about how to do things differently – we are, literally, turning the retail franchising space around: in some of our stores we have turned around the cash registers to be alongside the customer. We take pride not only in perfecting the franchisee experience but the customer’s, too.
 
Jamaica Blue’s strengths include an established business system, the flexibility to adapt to site locations,and a choice of inline or kiosk formats.
 
Jamaica Blue looks and acts like a funky independent cafŽ but is backed by the full support of a network, and that includes accredited training, and of course national marketing programs and local promotional campaigns tailored to each local store.
 
We love what we do and our franchisees are as important as anything, so it’s part of our uncompromised duty to foster the growth of all of our team members from the beginning of the journey to the end
 
If you’re ready to take the next step by joining the franchise of the future, visit our website for more information.