Hot and tasty ready to go food is at the heart of the regional Victorian business BK’s Takeaway, as Franchising found out at the Melbourne Franchising & Business Opportunities Expo.

Truck drivers, passing traffic, local residents and tourists are the core customers for this small chain which offers traditional takeaway menus and the marketing strategy works well in this regional niche market, says Brendan Kingwill.

Main road sites are the focus for expansion around Melbourne before the brand heads into the metro area.

The Franchise Shop is handling franchisee recruitment for the business.

So what do you need to bring to the business as a franchisee?

In this video interview Brendan Kingwill explains what attributes a franchisee requires at BK’s: