Christmas is coming and barbecue chicken is on the menu at NightOwl convenience stores. The chain of franchised outlets is promoting its hot chicken option as an easy solution for busy families wanting to enjoy a traditional festive feast on Christmas Day.
Richard Elsley, NightOwl marketing manager, said hot chicken sales had increased across the network each year, and the stores are already taking orders for Christmas Day.
Most of our customers ordering the BBQ chickens work right up to Christmas so their time to spend with family is mostly on Christmas Day. They don’t want to spend this precious time in the kitchen.