We all love to celebrate great moments in the lives of friends and family – just think about how many get-togethers with balloons and barbecues there are in green open spaces every weekend. Birthdays, anniversaries, graduation, engagements… so many happy occasions that create lasting memories.

 

And where there’s a party, there’s an opportunity to acknowledge the event in a formal way. The tradition of gift-giving is a global phenomenon and who doesn’t love to get a present, whether it’s wrapped with a ribbon or slipped into a gift bag? 

 

What defines any gift-giving moment is the greetings card that expresses the givers sentiments.  In fact, seven out of 10 buyers questioned about their greetings card purchase consider them to be essential purchases, with Australians buying an average of 22 cards each every year.  That helps create a card and gift market in Australia that is worth more than $2bn annually.

 

The humble greetings card allows us to reveal our emotions, beautifully expressing our truest thoughts. Sending a card in the post in today’s digital world holds even more value, signifying the time and care the sender has taken to find exactly the right sentiment – whether it’s a wry look at life, humour shared, congratulations on an achievement, or words of comfort in times of distress.

 

Finding just the right card is made easy at Wild Cards & Gifts, the number one card and gift retailer in Australia which has more than 40 shops across the country. Wild is backed by renowned British retailer the WHSmith group which operates more than 1400 outlets around the world.  

 

One of the great advantages of the WHSmith group is the access to exclusive merchandise that is not sold anywhere else in Australia. This distinct point of difference is a real boon for customers, and Wild makes the most of it by encouraging customer loyalty and brand recognition through low cost marketing campaigns and a national loyalty program.

 

Of course another commercial benefit of the WH Smith link is purchasing power, which allows Wild Cards & Gifts franchisees to order product at the best prices.

 

The overall result? Higher profits for franchisees.

 

Choosing the perfect card for the occasion is a time-honoured activity and Wild Cards & Gifts plan on making it even easier for more consumers by opening further stores across the country.

 

The retailer is looking for retail savvy franchisees who want to stand out from the crowd – just like its business model. Click here to find out more.