Ice cream franchise, Cold Rock, is on the road to expansion, with plans to open more than 25 stores across Western Australia over the next two years.

Owned by Melbourne-based Franchised Food Company (FFCo), Cold Rock is seeking new franchisees in sites including Perth, Albany, Mandurah, Broome, Geraldton, Bunbury and Margaret River. The franchise plans to open at least 15 stores in the capital and another ten in regional Western Australia.

Of the almost 100 Cold Rock stores nationwide, we only have two in WA so there is a massive opportunity to grow this market, FFCo managing director Stan Gordon said.

Our current locations at Hillarys and Fremantle are both owned by the same franchisee and consistently perform well amongst the top stores in Australia.

The market is ripe for increased competition. The state’s climate, population growth and strong economy coupled with the unique Cold Rock offering ensures the brand is well positioned to succeed.

FFCo is implementing an aggressive franchise recruitment campaign including print, radio and online advertising as well as a series of seminars.

FFCo head of new business, Gordon Bain said Cold Rock required no previous experience in the ice cream or food industry.

We are looking for people who possess the desire to operate a successful business, have an excellent credit history, are willing to participate and work within our operating system and are generally fun people, he said.

The quality of the Cold Rock brand has attracted many experienced business operators. While some franchisees are happy to settle for a single store, we make every effort to support and encourage franchisees looking to build a multi-store portfolio.