Vicki Prout, Sherpa Group first entered the franchising sector when she left the Royal Australian Navy after a decade of service and decided to purchase a business. Researching different opportunities led to confusion and became in some instances a painful experience, she writes.

“In franchising there is a wealth of expert advice and solid information available from government departments, the Franchise Council of Australia, franchise consultants and, of course, the franchisors themselves. While this is all extremely relevant and useful, my experience showed the research and advice given was strongly geared around core business principles like profitability, the success of the brand to date, the simplicity of the business model, the systems, what my accountant thought — it’s all about the numbers! Now donÕt get me wrong, it certainly is about the numbers but also so much more.

“To me, the biggest differentiator was the culture, people, and the passion from the owner/s entwined with my passion about the culture, people, and brand. My litmus test was all about passion: Do I love this business? Will I follow the tried and tested rules for running this business? Do I want to be not only part of this industry but do I entirely believe in the industry? Will I then do what I need to do in and for the business? Will I give my all — time, effort and dedication, using the tools provided to do the job? Will I shout this business from the rooftops because I am very proud of this business? Do I want this business to be a massive part of my life?

Then, who will I choose to work together with and grow this business? Who do I then choose to pay a fair price for the business, its brand, goodwill and support?

“In return, after working in the business using my passion and joining a culture of great people, I should make a return on my investment.

“I will be working in an industry with a business that I love to be involved in and can grow my skills, share my enthusiasm and spread the passion.

“For me, with a defence force background where the key elements are people, training and equipment, there is a similarity to the key elements of a franchise journey: culture, people, training, and tools; systems and processes.

“Owning a franchise is definitely worth considering if you are looking to own a business. Becoming a franchisee has many benefits including reduced risk of failure, proven methods and products, start-up assistance, on-going training and support, local, regional and national advertising, collective purchasing power, research and development, association and synergy with other franchisees, and it is easier to obtain financing.

“Finally, being able to share your triumphs with many other like-minded people around you, all sharing one vision, one goal, one passion is the compelling factor a franchise can offer, therefore it could be one of the most important decisions you ever will make. Franchising has the ability to offer all of this and more…”