Following on from the success of its first franchise at Top Ryde City, Get Threaded is set to actively take on the franchising world.

To get the ball rolling, the brand will open its second brow and beauty bar franchise at The Metcentre in Sydney’s CBD later this month.

Get Threaded founder Liz See says new franchisee Nieves Calvo worked at the Ryde franchise from day one.

“When we decided to roll out the franchising model in February we first offered it to our own artists that we thought were suitable, and Nieves decided she definitely wanted one.

“Nieves and her partner Eli have bought a regional franchise that covers the whole of the Sydney CBD,” says See.

She explains the pair has quite ambitious plans for the brand. “They they will open four locations throughout the city in the next 18 months to two years. During that time we won’t allow any other Get Threaded franchisees in that area.”

While Get Threaded has its roots in the licensing model, See says franchising will dictate the future of the brand.

“We are not licensing any further, we stopped that in February this year knowing that we were going full steam ahead with franchising now that we had a year with the first franchised store.”

See explains licensing formed a good basis for the brand; however she realised franchising was for her when she returned to America 18 months after she first discovered threading there.

“The salon I had first seen threading at had two at that time and by the time I went back it had multiplied to 50, and that was through franchising.

“When I saw those franchises in the states I thought that’s me. I knew I could do it with Get Threaded and do it really well,” she says.

Franchising works for See because after 22 years in the beauty industry, she was no longer looking to own and operate her own salons.

“When I started Get Threaded it was never about opening salons myself – I never had that vision, but I have always loved the managing, training and mentoring side of things.

“I like the idea of giving other people the tools, skills and model to help them achieve their dreams of running their own business,” she adds.

See says she wants franchisees to grow with the brand. “If we can empower our franchisees to build their own little mini-models and move from working in the salon, managing their staff and mentoring them to then putting their 2IC into the role and managing it from the outset that is great.

“I have seen it at Top Ryde where the franchisee managed and worked in the salon for four months before mentoring one of the girls into the role, and she stepped out of the role at the six month mark,” she explains.

THE FUTURE

See says she is aiming to open around 10 new franchises each year; however it is more important that she finds the right franchisee for the right location.

“My vision is to have Get Threaded accessible to people in all parts of Australia,” she says.

See is a fan of the American way of life, and she will eventually take the brand over there. “The long term goal is to at the end of next year go and open our first store in America.

“I will actually base myself out of the states then and I won’t own any stores in Australia, we might just own a few premium ones over there,” she says.

She also envisions the brand being incorporated into a range of other sites. “I can see mini Get Threaded brow bars in day spas and the girls have been talking about even having them on cruise ships!”

You can find out more about Get Threaded here, or via the brand’s website.