The fitness industry has gone through many changes over the years; from the Jane Fonda’s of the eighties- sporting everything tight, shiny and neon-bright, to the ‘Step-up’ classes of the 1990’s.But the millennium is where the fitness industry really started to boom, with new ways to exercise being invented, intensity levels ramping up, and new technologies changing the way we measure and improve our performance.
From Reformer Pilates, Zumba, and Bikram Yoga, to treadmills with TV’s and pulse monitors, we are all a little spoilt when it comes to working out.
As competition in the industry beefs up, consumers expect to get more for less. They expect gym facilities to be open 24 hours a day, equipment and environments to be clean and well-kept and the technology to be cutting edge.
In franchising this is particularly important.
According to IbisWorld, though the fitness industry is in a mature state and gaps in the market for previously untapped consumers have now been filled with 24 hour gyms, the increasingly obese and ageing population will help to keep the industry alive .
Where growth is concerned, IbisWorld have identified the following factors that will ensure success.
- Maintaining facilities
- Easy customer access
- Pricing and cost control
- Value-add services
- High profile branding
Bodiez- 24/7 Fitness- A Business with Muscle
At the moment, there are a number of 24 hour fitness gyms operating in the market, but few who are driven by innovation.
The Bodiez™ brand is different. Whilst dedicated to facilitating an environment for people to get fit and stay active, they believe in making time spent in the gym fun and enjoyable.
Unique to Bodiez 24/7 Fitness Clubs, members are motivated and empowered to train using the patented ‘Technogym’ “Wellness Key System”. This advanced fitness technology allows members to personalise their fitness journey, follow and view their goals, exercise programs and progress wherever they are – providing members with a virtual personal trainer, 24 hours a day, seven days a week.
On top of this, the popular fitness franchise provides members with no-lock in contracts, safe and secure training, 24 hour, 365 days a year access, and a customised, budget friendly membership package to suit everyone.
As a franchisee you will become a key stakeholder in the Bodiez brand on its exciting journey. You will be given full support to ensure the success of your business, which includes site location, set-up and training, strategic local and national marketing support and ongoing training and development as your business grows.
The fitness industry is showing no signs of slowing down, and neither should you. If you share the same ethos for health and fitness and are looking for a franchise opportunity with room to grow and plenty of financial opportunity, then click here to find out more about becoming a Bodiez 24/7 Fitness franchisee.