How can franchised brands effectively embrace social media?

Sarah Stowe

Franchising’s latest video includes tips and tricks for franchisors looking to enhance their social media presence and better engage their audience. 

Candice Rafferty, the social media manager at Accor Asia Pacific offers a series of social media dos and don’ts.

These include:

  • DO offer discounts and giveaways to people that like or follow your page
  • DON’T use social media as a sales platform 

“Choose your best social media matches and give them the attention they deserve,” Rafferty said.  

Social media can help build brand recognition, have you developed an effective social media strategy for your business? 

View the video below for more of Rafferty’s social media tips. 

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