Howards Storage World will run its ‘Howards Spice up Your Kitchen’ campaign from February 16 through to March 31, 2013.

The campaign will see the company launch a number of what have been described as “innovative” kitchen products.

They are designed to speed up and simplify the processes involved in both food preparation and cooking.

Products will include a hands free stirrer, a vacuum seal marinater that is claimed to dramatically speed up the practice of marinating food, as well as herb slicing and dicing devices.

The company has teamed up with chef and media personality Miguel Maestre for the purpose of the campaign.

The Spanish born chef co-hosts The Living Room, a weekly television show that addresses home, food and travel related topics, among others, with Amanda Keller, Chris Brown and Barry Du Bois.

He is also the author of two books, Miguel’s Tapas and Spanish Cooking.

Using his own experience as a professional chef, Maestre has assisted the company in identifying those all too common issues experienced in the kitchen, and he has played an important role in the formulation of products that may remedy such issues. 

A number of ‘How To’ videos will also be released throughout the campaign. They will be delivered by Maestre, and are designed to help Australians make the most out of their kitchens.

The campaign will run in over 50 Howards Storage World stores.