Lifetime Distributors – “The Book People”

Sarah Stowe

From a company that was founded 20 years ago in a small garage in Castle Hill northwest of Sydney to Australia’s largest display marketing company with more than 140 franchisees and sub-contractors all over the country, Lifetime Distributors has established itself as an iconic brand among customers and in many cases the preferred supplier to those wanting to get their hands on great products at great prices.

The concept is simple yet effective, says Kevin Lagden, Lifetime General Manager. Each of our franchisees works in fortnightly cycles, visiting a different set of customers every day at their place of work. Combined we call on over 45,000 businesses every fortnight, leave a small display box with samples of the products and an order form and that’s it.

The customer is then in charge, we leave the buying decisions up to them, they decide what they want to order in a non-pressurised environment, fill out the order form and wait for the franchisee to return and fulfil the orders on the spot as part of their two weekly sales cycles.

The benefits to the customer are immediate and the 50 to 70 per cent discounts offered on every product alone makes Lifetime’s distribution methods second to none. Last year for example the company sold over 4.5 million products direct to consumers.

Benefits of owning a franchise

• Well respected brand

• Tried and tested and respected business model

• No marketing fees

• Stock on consignment

• Fantastic growth opportunities

• Potential to build your own little empire

• Uncapped earnings potential

• Support of a national franchisor and local master franchisees

• Ongoing training

• Easy to use customised computer stock management system

Standards

Lifetime Distributors prides itself on setting the standard for customer service and maintaining a neat and tidy image and a clean vehicle. Taking customers seriously and treating them with dignity and respect is all part of the culture at Lifetime.

Attracting the right franchisees is critical to the ongoing success of any franchise network and this is no different with Lifetime Distributors. Currently the Franchisee network consists of people from all walks of life and the key to their success is that they all have great customer service skills, enjoy meeting people and have an entrepreneurial spirit.

Growth

Lifetime Distributors is expanding and still has vacancies in areas throughout Australia and New Zealand, including a wonderful opportunity to own and manage your own master franchise in the South Island of New Zealand. The South Island remains relatively open for us and this opportunity provides an ideal challenge for that entrepreneurial spirited person to take control and manage a growth business opportunity, Kevin Lagden concludes.

Community benefits

From each purchase made from a Lifetime franchisee, Lifetime Distributors gives back to the community and has been a long time supporter of many charities across Australia and New Zealand.

From each product sold Lifetime donates a percentage back to charity and to date has donated in excess of $1 million.