Australian mobile franchise business Nanotek has adopted a new tagline and logo to reinforce one of its key differentials: advanced and cutting edge technology.

Now the new tagline for the business which deploys a waterless car washing technology is Nanotek, Mobile Car Cleaning Experts.

“We have a history of being global leaders in mobile car cleaning and we’re determined to really honour this title by continuing to drive the industry forward. We’ve always been renowned for our precision and efficiency,” said Nanotek CEO Jim Cornish.

• Nanotek began in Australia in 2004 as Ecowash Mobile and is now in more than 16 countries.