Established in Paris in 1938, Ella Bach_ is one of the leading skincare and beauty franchises in Australia.
We spoke to two Ella Bach_ franchise owners about to open up shop; Janice Liu (Emporium Melbourne, Victoria), and Jenny Gibson (Springfield, Queensland).
Janice Liu, Ella Bach_ Emporium salon owner- opening May 2016
What are the best things about becoming an Ella Bach_ franchisee?
Ella Bach_ has established and proven itself to be the leading beauty franchise in Australia with great brand awareness and a good franchisee support system.
How important is developing client relationships in being a franchisee?
I believe business success is derived from building a loyal client base and continuously developing the client satisfaction.
What are some challenges you face as a franchisee?
My greatest challenge with taking up an Ella Bach_ franchise is that I have never worked in beauty industry. I have a lot to learn about the products and industry.
What advice would you give to a potential franchisee?
Do your research and find what industry you are very passionate about. Once you decide what you chose to do, be prepared to take whatever action required to achieve success.
Jenny Gibson, Ella Bach_ Springfield salon owner- opening May 2016
What are the best things about becoming an Ella Bach_ franchisee?
The support and advice that comes with being part of a larger family -this hasn’t just been limited to assistance from head office staff, but also includes other franchisees that have been willing to share their own experiences to help with the running of your own franchise.
How important is developing client relationships in being a franchisee?
It is extremely important. Just because you have a known brand doesn’t mean the foot traffic will automatically follow. Building client relationships and rapport within your local community is going to be the single most important factor in your own success.
What are some challenges you face as a franchisee?
Unlike an independent business, there is another interested party that needs to be accommodated. This includes reporting to the franchisor and meeting with them regularly to ensure you are representing the brand appropriately. So in addition to the time spent running your own business, there needs to be time spent meeting the requirements of the franchisor.
What advice would you give to a potential franchisee?
Do your research, as not all franchises are the same. Look at the costs you are required to pay the franchisor and the support you’ll receive. Ensure you are able to work within the standards they set for their brand and the existing processes they have in place across their franchise network. And finally, talk to other franchisees about their experiences before you sign up.
Find out more about becoming an Ella Bach_ franchisee.