RedRoomDVD offers new release DVDs through its network of conveniently located, self-service kiosks and staffed franchised stores.

Age of business

Started 2005

Cost of turn-key operation

$100,000 to $350,000 (dependent on size and other particulars). Four to eight browsing stations, a single or double-sided automated DVD dispenser unit along with software and hardware to drive business.

Number of operators and states

100 locations (10 franchises) mainly in NSW and QLD. Stores have a marketing territory, which is mapped around their primary location.

Typical franchisee

Approaching 40 years of age, excited about innovation and embracing technology.

Beyond marketing to their store area, RedRoomDVD franchisees are also given the opportunity to expand by way of stand-alone DVD vending kiosks. “There are currently 10 RedRoomDVD stores, three of which also have a smaller DVD vending kiosk located in close proximity to their main location,” says Dan Joyce. Expanding in other states and locations, a limited release of franchises will be on offer in the second quarter of 2011.