Swimming pool and spa franchise group, Swimart has appointed Dennis Limbert to the role of national operations manager.

Limbert [pictured] takes responsibility for franchise communications including Swimart’s website, intranet and e-commerce programs, training, operational performance and standards and products and services for the Swimart business.

Chris Fitzmaurice, Swimart Australasian manager, said “We know that with his wealth of knowledge and past experience Dennis will be a valuable and important part of our team. Swimart is at the start of our busy period, so the timing is perfect and I’m sure Dennis will have some great insights that will help us to continue to grow the business.”

Limbert’s 30 years of retail management and marketing experience includes work with McDonalds, Woolworths, Batteryworld, Fullife Pharmacy and Healthy Life stores.

Among his previous achievements are growing a customer loyalty program to over 580,000 members and setting up an email and SMS marketing program that grew store sales by 20 percent.

Limbert said “Retail generally is going through a challenging time at the moment but Swimart stores are bucking the trend and continue to grow a solid business. I look forward to working with the franchisees and the Swimart team as we take the franchise to the next level in this time of rapid change.”