UK nursery care franchise launches in Russia Mamas and Papas, an iconic retailer of baby goods, has just announced a franchise agreement for the Russian market.

The agreement is for 50 stores within five years.

With eight Middle East stores and a retail presence in boutique and high end stores around the world, including Australia, this 27 year old family owned business is a rarity among retailers for designing and developing its own products in-house.

Mamas and Papas has just won the Rising Star of the Year award for franchising in the UK and has a celebrity following including Gwen Stefani and Stella McCartney.