Wendys M&MÕs® MINIS ice cream is proving to be the fastest selling ice cream the brand has launched in the last five years.

Wendys national marketing manager Joanne Hayes said “ItÕs selling at double the rate of any of our recently launched flavours; itÕs gone mad — literally!

“WeÕve worked very hard to get this flavour perfect and the result speaks for itself. At this stage itÕs a limited edition flavour but if it keeps flying out of our scoop cabinets across the country at the rate it has been, we will definitely consider making it permanent.

Head to the Wendys Yum Club at www.wendysyumclub.com.au for the chance to win a yearÕs supply of M&MÕs®.